Art Deco (1925-1940)
Art Deco originated at the Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris in 1925. The exposition promoted a modern aesthetic appropriate to the machine age and prohibited "reproductions, imitations and counterfeits of ancient styles." This manifesto seems to be a direct response to the dominance of revival styles in architecture: Greek, Neoclassical, Romanesque, Spanish Colonial, American Colonial, Georgian, Federal.
The Art Deco style is linear, hard-edged, angular, sleek. The façades of Art Deco buildings are typically arranged in a series of set backs with low-relief, geometrical ornamentation in metal, glazed bricks or mosaic tiles. The ornamentation consisted parallel lines, zig-zags, chevrons, stylized floral and fountain motifs, stylized human reliefs.
Art Deco extended to household objects and graphic design. Buildings looked like radios which looked like table lamps which looked like refrigerators. Classic travel posters of cruise ships and the Côte d'Azur were Art Deco. Glamorous night clubs and penthouses in black and white Hollywood movies were Art Deco. Art Deco, along with Spanish Colonial Revival, was the preferred style for the homes of the newly rich and famous.
Art Deco was contemporaneous with Art Moderne. Both styles represented modernity but not in the same way. Art Deco was luxe and embellished; movie palaces, corporate headquarters, important public buildings. Art Moderne was efficient and stripped down: bus stations, gas stations, dime stores.
Distinctive Art Deco features are:
|Name||Year||Address||City||Sort Address||Sort Name|
|Alaska Electric Light and Power Building||1936||134 North Franklin Street||Juneau, AK||Franklin N 134||Alaska Electric Light and Power Building|
|Baranof Hotel||1938||127 North Franklin Street||Juneau, AK||Franklin N 127||Baranof Hotel|
|Cascade Theatre||1935||1731 Market Street||Redding||Market 1731||Cascade Theatre|
|Coit Tower||1933||1 Telegraph Hill Boulevard||San Francisco||Telegraph||Coit Tower|
|El Cortez Hotel||1931||239 West 2nd Street||Reno, NV||Street 02 W 0239||El Cortez Hotel|
|Fluhrer Bakery Building||1933||29 North Holly Street||Medford, OR||Holly N 0029||Fluhrer Bakery Building|
|Ford Building||1935||Balboa Park||San Diego||Balboa Park||Ford Building|
|Fresno Memorial Auditorium||1935||2425 Fresno Street||Fresno||Fresno 2425||Fresno Memorial Auditorium|
|Golden Gate Bridge||1937||California Route 1 Across the Golden Gate||San Francisco||Highway 01||Golden Gate Bridge|
|Gross 20th Century Building||1939||222 Front Street||Juneau, AK||Front 222||Gross 20th Century Building|
|Hotel Californian||1923||403 Taylor Street||San Francisco||Taylor 0403||Hotel Californian|
|Jackson County Courthouse||1932||10 South Oakdale Avenue||Medford, OR||Oakdale S 0010||Jackson County Courthouse|
|Landrum's Hamburger System No. 1||1947||1300 South Virginia Street||Reno, NV||Virginia S 1300||Landrum's Hamburger System No. 1|
|Las Vegas High School||1931||315 South Seventh Street||Las Vegas||Street 07||Las Vegas High School|
|Polytechnic High School Gymnasiums||1929||639 and 755 Frederick Street||San Francisco||Frederick 0639||Polytechnic High School Gymnasiums|
|Rogue River Bridge||1932||Highway 101||Gold Beach, OR||Highway 101||Rogue River Bridge|
|Rogue Theatre||1938||143 Southeast H Street||Grants Pass, OR||Street H SW 0143||Rogue Theatre|
|Southside School||1936||190 East Liberty Street||Reno, NV||Liberty E 0190||Southside School|
|Tayler-Phipps Building||1937||221-225 East Main Street||Medford, OR||Main E 0221||Tayler-Phipps Building|
|United States Post Office||1933||65 West Mill Avenue||Porterville||Mill W 0065||United States Post Office|
|United States Post Office||1932||111 West Acequia Avenue||Visalia||Acequia W 0111||United States Post Office|
|Veterans Memorial School||1949||1200 Locust Street||Reno, NV||Locust 1200||Veterans Memorial School|